Transform yourself and take responsibility for...
- Planning and executing marketing campaigns with the aim of engaging customers and prospects and generating leads for the responsible product category
- Developing nurturing strategies to drive leads trough the Sales funnel
- Selecting the right communication channels (organic and paid when appropriate) to generate demand among the defined target audience
- Developing a comprehensive campaign strategy and execution plan across the entire buyer's journey to deliver consistent lead volume to sales
- Working closely with product marketing, product tribe leads and the sales department to set up the right messaging and target the right accounts
- Define the campaign’s KPIs and analyse their performance and react accordingly